Today
Shows today’s calories and macros, current food and available micronutrients, plus a compact “This week so far” layer that helps the person decide what to do next without judging one day.
Evidence → economics → product → experience
The case, connected.
One place to follow the argument from what users dislike today, through the commercial opening, into the product promise and the flows that deliver it.
Follow the decision chain.
Read in order for the complete case, or enter at the question you need to answer. Each document links back here.
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Evidence
Competitor research
User-valued features, friction, switching triggers, and unmet requests across MacroFactor, Lifesum, and MyFitnessPal.
What do serious trackers value—and what makes them leave?
Economics
Commercial analysis
TAM in users, category proof, six-product pricing and feature gates, the confirmed $4.99 / $29.99 / $49 ladder, unit economics, go-to-market, risks, and decision gates.
Is there a viable business, and what should people pay for?
Product
Product vision v0.2
The current living PRD: Today, Food, Journal, food-record architecture, trust principles, and the launch promise.
What are we building, for whom, and what must remain true?
Decision logic
Algorithm recommendation
The v0.1 scientific and product logic for initial calorie targets, goal-specific recommendations, safety boundaries, confidence, and adaptive calibration.
How should the product calculate, explain, and safely update a recommendation?
Experience
User flows
Onboarding, daily logging, shared meals, weekly validation, recommendations, Journal, upgrade moments, and the integrated wireframe storyboards.
How does the strategy become a sequence a person can complete?
The product, defined.
The current PRD separates the daily decision surface, the food record, and the longitudinal plan record. Each object and destination has one job.
Food
Owns the day-by-day diary, date navigation, item selection, Meal Group creation, selected-food sharing and nutrition totals, plus the day’s steps, weight, body fat, and reconciliation state.
Journal
Owns week-by-week progress, the Weekly Check-in planning ritual, measurements, the Premium Photo Journal, current-plan evidence, new-plan creation, and the separate recommendation-algorithm reset.
+
Opens Food Log directly. Search, barcode scan, and voice draft share one entry page and retain the selected date and meal context.
Settings
Owns account, units, integrations, notifications, personalization controls, Premium status, privacy, export, and deletion. It does not duplicate the diary or plan controls.
Events, groups, templates
A Food Log Event preserves what was recorded. A Meal Group organizes selected events. A Meal Template becomes reusable only when the person chooses to save it; repeating one creates new events without rewriting history.
LoseLanding weight below the current confirmed observation. The destination never increases the approved deficit.
MaintainCurrent confirmed weight until the stability band is approved. A different direction routes to Lose or Gain.
GainLanding weight above the current confirmed observation. The destination never increases the approved surplus.
RecompositionSourced body-fat destination. It can be explicitly deferred until clinically reviewed bounds are approved.
Free to track. Premium for photos.
The free product remains a complete, trustworthy tracker. Premium adds two focused visual features without weakening the core record.
$4.99 monthly
Individual Premium with a lower commitment. At twelve full months, monthly billing totals $59.88.
$29.99 annual
Individual Premium for one person. This is the primary plan and saves $29.89 versus twelve monthly payments.
$49 Duo
One year of Premium for two linked accounts. Each person keeps private goals, portions, diaries, measurements, and recommendations.
Free core
The core tracking experience stays useful without a subscription.
- Today, Food, Journal, and Settings
- Search, barcode, reusable meals, and complete history
- Measurements, plan review, export, and privacy controls
Optional support
As a future pricing strategy, free users may be able to make a voluntary “Buy me a coffee” contribution. It would not unlock features, change service, or create a subscription.
AI photo recognition
Turn a meal photo into an editable draft. Recognized foods and portions remain estimates until the person reviews and confirms them.
Photo Journal
Keep private progress photos beside measurements and weekly plan history. Photos stay private unless the person explicitly exports or shares them.
A memory-first nutrition decision system: exact when exact data exists, assistive when uncertainty exists.
Individual Premium is $4.99 monthly or $29.99 annually. Duo is $49 annually for two people. Premium adds editable AI photo-recognition drafts and the private Photo Journal.
Win the people who track protein, cook recurring meals, and need separate portions from a shared recipe.