Product experience · eight core flows

Fast to log.
Safe to trust.

The flows make the strategy operational: memory first, exact inputs remain available, uncertainty is reviewed, and no weekly recommendation bypasses data validation.

From first meal to better week.

Solid cards are actions. Dashed cards are decisions. The coloured top rule marks a trust-sensitive checkpoint.

01

Onboarding to Today

Set a credible starting point, then hand off to the real home screen.

SuccessA confirmed starting point and direct arrival on Today.
Person

Creates account

Chooses privacy defaults and confirms age eligibility. Continue with Apple authenticates only.

Decision

Fills body data

Enter editable fields manually or choose the optional Apple Health assist.

Person

Reviews health permission

The requested body and activity categories are explained before the separate system permission.

Person

Confirms available data

Imported height and weight stay editable. Missing fields and private equation sex are entered manually.

Decision

Selects goal

Lose, maintain, gain, or recomposition. Unsafe rates are unavailable.

Person

Sets destination

Chooses a landing weight for Lose, Maintain, or Gain; Recomposition uses an optional body-fat percentage with a comparable measurement source.

Product

Prefills activity context

Available recent steps and workouts suggest a category that the person confirms or edits; otherwise use the manual questions.

Person

Confirms target

Sees the basis and can choose a manual target.

Product

Acknowledges setup

Eligible and manual-only paths preserve their source context. Each shows exactly one CTA: Go to Today.

Person

Arrives on Today

Food logging is available as a primary home-screen action, outside onboarding.

Trust checkpointSign in with Apple and Apple Health permission remain separate. Never imply access is automatic or complete; confirm imported values, keep manual fallback visible, and never source private equation sex silently. Explain target basis and keep manual override visible. If the safety screen blocks automation, use a manual-target-only path and do not show an automated maintenance estimate. Acknowledgement leads directly to Today; do not insert a food-logging decision into onboarding.
Commercial boundaryNo paywall. Activation and the daily tracker are free.
02

Repeat a usual meal

The primary memory-first path for recurring food.

SuccessA familiar meal is logged in two taps or under ten seconds.
Product

Surfaces likely meal

Based on time, day, and the person’s own history—not a public guess.

Decision

Repeat as usual?

One tap repeats. Edit opens portion and ingredient controls.

Person

Adjusts if needed

Change amount, remove an item, or save this as a new variation.

Product

Logs with source

The new Food Log Events point back to the Meal Template version used.

Product

Updates Today and Food

Today refreshes calories, protein, and next action; Food preserves the itemized daily record.

Trust checkpointRepeating a meal creates a log event; it never rewrites the historical object.
Commercial boundaryCore reuse stays free. The confirmed Premium features are AI photo recognition and the private Photo Journal.
03

Exact search or barcode

When exact data exists, prediction should get out of the way.

SuccessThe person can identify the source, unit, and serving basis before saving.
Person

Search or scan?

Both inputs remain prominent on the add-food surface.

Product

Ranks credible matches

Personal history first, then verified regional data, then public entries.

Person

Checks source and unit

Gram, serving, barcode, and provenance are visible.

Decision

Correct or continue?

A local correction can be saved without corrupting the public source.

Person

Sets amount

Weight and common portions remain interchangeable.

Product

Adds to meal

The item becomes a Food Log Event. The person can later group events or save a reusable Meal Template.

Trust checkpointNever hide provenance or silently prefer a duplicate with weaker data.
Commercial boundarySearch and barcode stay free; competitors create resentment when these are gated.
04

Voice-assisted draft

Speed without pretending that spoken portions are exact.

SuccessA reviewable draft becomes a confirmed log with uncertainty resolved.
Person

Describes the meal

“Chicken wrap with cheese and a small latte.”

Product

Builds a draft

Matches items from personal memory and credible food sources.

Product

Marks uncertainty

Low-confidence food or portion estimates are visually distinct.

Decision

Material difference?

If the estimate can materially change calories or protein, confirmation is required.

Person

Edits or confirms

Uses natural units, grams, or a remembered portion.

Product

Saves the confirmed log

Only confirmed values enter weekly analysis.

Trust checkpointDrafts never count as complete-day evidence until confirmed.
Commercial boundaryVoice drafts remain part of core logging. The confirmed Premium boundary applies to AI photo recognition and the private Photo Journal.
05

Shared prepared meal

Create once, then let each person log the amount on their own plate.

SuccessTwo private logs point to one shared recipe without overwriting each other.
Cook

Creates the recipe

Adds ingredients and records final prepared weight.

Cook

Shares Meal Template

Sends a private link to a partner.

Partner

Accept this meal?

Sees ingredients and nutrition source, not the cook’s targets or diary.

Each person

Logs own portion

350 g and 500 g can come from the same prepared batch.

Product

Creates private events

Each log belongs to its person; the shared object remains intact.

Either person

Reuses next time

Update the new batch or repeat the previous version.

Trust checkpointSharing never reveals weight, goals, other meals, or recommendation history.
Commercial boundaryCore meal sharing remains free. The $49 annual Duo plan grants Premium to two linked accounts without merging their private records.
06

Validate the week, then decide

The weekly value loop and the product’s most important integrity safeguard.

SuccessOne explainable recommendation uses only days the person has validated.
Product

Closes and celebrates the week

Separates supported goal outcomes from controllable behaviours such as validated logging, protein coverage, steps against personal intent, and training consistency.

Product

Flags suspicious days

Missing dinner, unusually low intake, or unconfirmed drafts become review items.

Person

Reviews each day

Confirms intake completeness separately from any corrections or review status.

Product

Recalculates evidence

Shows exactly which days and measurements remain in the analysis.

Product

Explains the longer trend

The calendar week remains context. Eligible calibration uses the approved rolling evidence window and separates observation, exclusion, interpretation, and confidence.

Person

Adds next-week context

Types or speaks optional constraints, then confirms the editable transcript and every structured label before use.

Product

Offers one plan decision

Keep, adjust, collect more evidence, flexible week, or manual-only review is explained with exact values and dates.

Person

Accepts, keeps, edits, defers, or rejects

No target changes before acceptance. The final decision remains inspectable and undoable.

Trust checkpointNo target changes silently. Voice is an input method, not an instruction channel. Weak weeks can result in “keep collecting data.”
Commercial boundaryWeekly check-in, validated recommendations, and decision history remain in the free core.
07

Review Journal and plan

Connect weekly progress, measures, check-ins, and plan evidence without overstating causality.

SuccessThe person understands the trajectory, can start a check-in, and can inspect or change the current plan deliberately.
Person

Opens a week

Reviews averages, totals, coverage, and the accepted plan decision.

Product

Offers weekly check-in

Completed weeks enter validation before any recommendation is generated.

Person

Reviews measures

Weight and compatible body measurements remain available; private progress photos are marked Premium.

Person

Reviews current plan

Inspects baseline inputs, sources, target origin, formula version, and decision history.

Decision

Continue, start, or reset?

Keep the plan, archive it and confirm a new goal, destination, and baseline, or reset recommendation calibration through a separate warning flow.

Product

Preserves history

New-plan and reset actions retain food, measures, photos, check-ins, prior plans, and manual-only safety eligibility.

Trust checkpointPhotos are private by default; reset is not data deletion; correlation language remains explicit.
Commercial boundaryMeasurement tracking remains available; progress photos are Premium. Other Journal intelligence boundaries remain open.
08

Control the app and the record

Settings makes account state, permissions, assistance, entitlement, and data ownership explicit.

SuccessThe person can change how the app behaves and manage their data without entering a plan or diary workflow.
Product

Shows current state

Account source, units, Health access, notifications, assistance, and entitlement appear on the overview.

Person

Sets units and region

Display changes preserve source values, precision, provenance, and history.

Person

Reviews Apple Health

Category-specific access, last sync, attribution, disconnect, and manual fallback remain visible.

Person

Controls assistance

Notification, visibility, insight, recommendation, and food-personalization controls remain independent.

Person

Reviews entitlement

Free, Individual Premium, and Duo state use the confirmed prices and privacy boundary.

Person

Imports previous history

A CSV is selected, mapped, interpreted, and previewed before any attributed record is written. Imported days remain Unreviewed until reconciled.

Person

Exports or deletes

Portable import and export stay free; record and account deletion use explicit, protected flows.

Trust checkpointContinue with Apple is not Health permission; disconnect is not deletion; CSV import never overwrites silently; algorithm reset stays in Journal.
Commercial boundaryCore controls, import, export, and deletion remain free. Premium owns only its confirmed visual-assistance features.

Review the storyboard.

The neutral wireframes sit with the flows they implement. They keep product structure distinct from the Organic site language while making the confirmed architecture reviewable.

A

Onboarding to Today.

Apple Health consent, editable body data, manual-only safety, four goals and destinations, target review, setup acknowledgement, and the handoff to Today.

Open onboarding storyboard Goal destinations
B

Today, Food, and Journal.

Daily consumption, weekly context, direct logging, unified food entry, reconciled diaries, weekly progress, plan management, and Premium photo moments.

Open core-app storyboard Food diary Journal
No dataInvite the first useful action.

Empty states explain what to log and why. They never manufacture an insight.

Uncertain dataReview before interpretation.

Drafts, suspicious days, and weak sources remain visibly unresolved.

Insufficient weekCollect more; do not guess.

“Keep the plan” is a valid recommendation when confidence is low.